带着您的项目来!“以人为本”创新工作坊系列Tell a friend Share2015.4.18日-19日,(周六、日)下午1点-6点。Saturday, April 18, April 19, 20151:00 PM to 6.... 阅读全文
带着您的项目来!“以人为本”创新工作坊系列Tell a friend Share2015.4.18日-19日,(周六、日)下午1点-6点。Saturday, April 18, April 19, 20151:00 PM to 6:00 PM北京市海淀区丹棱街5号, Beijing 请您直接去2号楼。本次活动是由微软赞助!Thanks, Microsoft. Also thanks to 特赞 | Tezign helping promote the event.________________________________________工作坊第一天:评估您的设计内容:“设计”只有在真正的实践中才能发挥其长处。视频讲座或者单向的导师课堂无法引领您走得更远,正如只读“手册”您永远学不会骑单车。理论之外,“用户体验”课程诚邀您带来自己的项目,亲身体验评估您的设计产品过程。您将与跨学科的专业团队合作,您将获得拥有“用户体验”设计硕士学位,并跨中、美专注设计创新和“用户体验”设计20余年安芯仪讲师的一对一辅导,深入讲解如果使用“用户体验”设计方法和策略评估您的设计,以助力您说服同事、高层管理者和商业合作伙伴,使他们真正了解用户所需。请学习做一名“律师型设计师”,避免以错误的途径使用正确方法的陷阱。________________________________________ 工作坊日程:1:00--1:30pm 工作坊介绍、项目介绍 1:30--2pm “用户体验”设计方法介绍和展示 2:00—2:15pm 团队组建(每组3-6人) 2:15—2:30pm 休息 2:30--3:00pm “用户体验”设计准备 3:00—5:00 团队协作 5:00—6:00 发表和团队评估(6-7组) 6:00—7:00 交流工作坊语言:英语/普通话工作坊第二天:使产品符合市场需求内容:创造一种产品十分容易,但是设计出满足用户需求并能占领市场的产品才是关键。您曾经问过您的客户或用户是否喜欢您的产品吗?或者他们希望您设计出什么样的产品?如果这样问,就意味着您向用户提出了错误的问题,因为用户几乎不清楚他们需要什么,而且答案也并非其真实心意。从客户和用户的角度出发,不等于让您的用户决定您应该怎样设计。我们的“用户体验”工作坊将邀请您带着自己的项目来,并使您亲身体验如何使您的产品符合市场需求。您将与跨学科的专业团队合作,您将获得拥有“用户体验”设计硕士学位,并跨中、美专注设计创新和“用户体验”设计20余年安芯仪讲师的一对一辅导,深入讲解如何正确定义用户的产品使用,而不是将设计的任务转移给您的客户或用户。学习正确的“用户体验”设计工作流程,以便产品研发团队能够在设计师积极正确的参与下提高研发效率。________________________________________ 工作坊日程:1:00--:30pm 工作坊介绍、项目介绍 1:30--2pm “用户体验”设计方法介绍和展示 2:00—2:15pm 团队组建(每组3-6人) 2:15—2:30pm 休息 2:30--3:00pm “用户体验”设计准备 3:00—5:00 团队协作 5:00—6:00 发表和团队评估(6-7组) 6:00—7:00 交流________________________________________在线注册: *在线提前报名,截止时间4月16日。费用:300元/天/人,250元/天/人(5人以上团队报名)。报名和付款: 1. PayPal 账号[masked], 并在meetup上发送信息给Christina 注明您想参加的工作坊日期、邮箱或微信,回复您是否参加工作坊(英文)2. 微信支付账户:nancy_0909,并发微信给Nancy,注明您想参加的工作坊日期、邮箱或微信,在Meetup上回复您是否参加工作坊(中文)现场注册:费用:500元/天/人报名和付款: 现场接受现金和微信支付。备注:抱歉!本次工作坊不能提供发票。人数:40人________________________________________参加群体:想学习如何参与商业过程的设计师、想了解如何管理设计、商业或创业团队的项目经理、想了解如何评估自己产品的公司创始人。请携带您想要参与工作坊评估的电脑网站或智能手机App或产品实物,可为公司项目、业余爱好,或虚拟项目。请不要携带任何涉密产品。________________________________________
Elaine Ann is the Founder and CEO of Kaizor Innovation. She is a veteran of the early dot-com era in the mid 90's, having lived and worked in the U.S. for 12 years. She has worked for companies such as Razorfish, Philips Design, Henry Dreyfuss in New York, Silicon Valley and San Francisco. She has designed the User Experiences of some of the very early Internet and tech businesses such as Schwab.com, Intuit's Quicken, the first Philips MP3 player, and Philips Networked Home in the 90's. Kaizor Innovation helps companies strategise, research, and define innovative products and services for the Chinese market. They also help train executives and students alike on New Product/Services Innovation and User Experience. Her clients range from Multi-nationals to Asian companies, from SMEs to Startups. They include Airbnb, BMW DesignWorksUSA, Motorola, Siemens, Herman Miller, HP, P&G, Hyatt, Cartier, SapientNitro, iSentia, Wellington Fund, Design Continuum, Lunar Design, GoAnimate, OSIM, Changhong, Yongxin, HK Post Office, and others.Elaine was the User Experience Instructor of the recent Google EYE (Empowering Young Entrepreneurs) Program at The Chinese University of Hong Kong which was attended by 400 entrepreneurs. She is currently the Honorary Project Director for the Centre of Entrepreneurship of The Chinese University of Hong Kong. She is on the Advisory Committee of the Hong Kong Polytechnic University School of Design and has taught there as well as the Hong Kong Design Institute. In 2014, she set up the WOW-X User Experience Bootcamp to train Startups and Designers and to connect them with Angel Investors.________________________________________